Seminar & Session Descriptions

Tutorial T1A - Introduction to AdvancedTCA
Organizer: Ernie Bergstrom, Crystal Cube Consulting

Participants:

Interoperability Uncovered
Nirlay Kundu, Technical Manager, Motorola Embedded Communications Computing

Hardware Platform Management for AdvancedTCA
Mark Overgaard, President, Pigeon Point Systems

Leveraging AdvancedTCA for Next Generation Communications Applications
Brough Turner, Senior VP/CTO, NMS Communications

Basic System Mechanics for AdvancedTCA
R.J. McLaren, Product Manager - ATCA/MicroTCA at Pentair Electronic Packaging, Schroff

It's Getting Hot in Here: AdvancedTCA Thermal Challenges
Steve Hauser, Chief Architect, Motorola Embedded Communications Computing

Maximizing Reliability and Availability in AdvancedTCA
Steve Hauser, Chief Architect, Motorola Embedded Communications Computing

Intended Audience: Technology managers, business decision makers, Telco and enterprise end users, communications equipment designers, applications software developers, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Course Description: AdvancedTCA has now come into widespread use as a standard telecom platform.  This must-attend tutorial provides a basic introduction to an emerging technology that will be a multibillion dollar market within just a few years.  The session focuses on using AdvancedTCA to implement next-generation IP networks while keeping capital costs under control and reducing operating expenditures.

It begins with an overview of AdvancedTCA before moving on to the latest developments and application strategies for open modular communications solutions. The session will describe the modular platform marketplace, discuss AdvancedTCA’s requirements and basic system implementations, cover current applications support, and present widely used Ethernet switching fabrics.  Attendees will learn how AdvancedTCA platforms can help them develop equipment for access, edge, core, data center, security, or transport applications.  The emphasis is on enabling them to make informed decisions about specifying, adopting, implementing, managing, or marketing AdvancedTCA and MicroTCA-based products. 

About the Organizer: Ernie Bergstrom is President of Crystal Cube Consulting, an analyst firm focused on AdvancedTCA, AdvancedMC, MicroTCA, and high-speed switch fabrics. He has over 25 years of industry experience including previous positions as a Senior Research Analyst for In-Stat/MDR and marketing manager and system engineer for Verizon (formerly GTE).

Tutorial T1B - AdvancedTCA/MicroTCA in Next-Generation Converged Networks
Organizer: Lee Goldberg, EN-Genius

Addressing HighDensity Media Resource Needs Today and Tomorrow
Venkataraman Prasannan, Senior Director, RadiSys

Integrating Highly Available IPTV Solutions
Jim Lawrence, Chief Software Standards Officer, ENEA

Designing on 10GbE ATCA Platforms for Successful IPTV Delivary Systems within an IMS Framework
Sven Freudenfeld, Telecom Business Development, Kontron

Exploit Multi-Core Performance by Software Consolidation
James Edwards, Senior Telecom Marketing Engineer, AMD and
Bob Sawyer, Product Marketing, Solid Information Technologies

Next Generation Netowork Impairment on a Standards-Based Platform
Hemi Thaker, CEO, Anue Systems

Intended Audience: Technology managers, business decision makers, Telco and enterprise end users, communications equipment designers, applications software developers, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Course Description: AdvancedTCA and MicroTCA are emerging as the cornerstone for next generation converged network equipment.  But it takes much more than a good chassis to deliver a functional, tightly integrated, and validated solution that will stand up to today’s carrier-grade requirements.   This tutorial will provide practical, innovative approaches to solving the most challenging demands of the converged communications market, including design of 10GbE platforms, exploiting multi-core performance, delivery of high density media, network impairment testing, and tight integration of middleware building blocks for a complete solution.  If you are a solution oriented professional looking to expand your knowledge beyond the nuts and bolts of AdvancedTCA, this tutorial will provide a wealth of useful information.

About the Organizer: Jim Lawrence has been a leader in the communications industry for over 25 years.  He pioneered many telecom technologies and solutions for Motorola, Intel, and OpenClovis.  Currently Jim is Enea’s Chief Software Standards Officer, applying 10 years of standards experience to driving next generation standards-based software platforms.  Jim is a member of the Service Availability Forum, where he has provided leadership as chair of several working groups and a member of the Board of Directors.

Tutorial T1C - AdvancedMC/MicroTCA Software Development
Organizer: John Fryer, Director of Technology Marketing, Motorola

New CORBA Profiles for AdvancedTCA
Victor Giddings, Senior Scientist, Objective Interface Systems

Not Just Any Linux: Why Carrier Grade Linux Is Right for ATCA-Based Designs
Glenn Seiler, General Manager - Linux Solutions, Wind River

Portable Open Protocol Software Architectures in Developing Telecom Applications
Tony Downes, Principal Technologist, Data Connection

High Availability Middleware
John Smolucha, VP of Product Management and Business Development, Enea

Packet Processing Software on ATCA
Philippe Chevallier, Systems Architect, Continuous Computing

Portable Open Protocol Software
Tony Downes, Principal Technologist, Data Connection

Intended Audience: Software developers, software engineers, technology managers, independent software providers, communications systems architects, applications software developers, integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Course Description: The increasing focus on software as a way to provide value-add and product differentiation is creating new opportunities, but is also producing challenges in determining a reasonable starting level for development. This tutorial will explore methods for maximizing the return on software development, particularly in the context of standards-based technologies such as AdvancedTCA. Attendees will be introduced to standards-based OSes such as Embedded Linux, development standards such as CORBA, open protocol software architectures, high availability middleware, and packages such as packet processing software.

About the Organizer: John Fryer is Director of Technology Marketing at Motorola Embedded Communications Computing, focusing on the application of standards-based hardware and software technologies in next generation telecommunications networks. He is a member of the Board of Directors for the Service Availability Forum and has over 25 years of industry experience in a variety of engineering and marketing roles with network equipment providers and software and hardware system vendors, including NetPlane Systems, Cascade Communications, General DataComm, and Standard Telephones and Cables PLC.

Tutorial T2A - Introduction to MicroTCA
Organizer: Jeff Durst, Emerson Network Power

“With development budgets cut to the bone, standardized platforms such as MicroTCA will be crucial to the success of many OEMs.”
– Simon Stanley, Light Reading

Terabit-Class MicroTCA Systems
Will Chu, President, CorEdge Networks

MicroTCA Hardware Development
Jeff Durst, Program Director - Processors, Emerson Network Power

Hardware Platform Management for MicroTCA
Mark Overgaard, President, Pigeon Point Systems

MicroTCA Power System Design Considerations
Jim Bird, Systems Engineer, Texas Instruments

Navigating the Interconnect Maze
Sivaprasad Raghavareddy, Technical Marketing/MicroTCA, Motorola Embedded Communications Computing

Get Out of Your Comfort Zone: Taking MicroTCA Beyond Telecom
Dave Hinkle, Senior Systems Application Architect, Motorola Embedded Communications Computing

Intended Audience: Technology managers, communications equipment designers, applications software developers, systems analysts and integrators, marketing and engineering managers, consultants, design specialists,  design service providers, product managers, marketing engineers, and sales engineers.

Course Description: MicroTCA is a new, low-cost, high-performance standard platform that is expected to find wide use in military, defense, telecom, medical, industrial control, and other applications.  This tutorial provides a basic introduction to an emerging technology that will be a multibillion dollar market within just a few years.  It begins with an overview of platform-based system development and the economics of MicroTCA as compared to alternative technologies.  The session will continue with brief overviews of MicroTCA hardware, software, power and interconnect, mechanical and thermal design, and applications.  A final section will discuss non-telecom applications of MicroTCA.  Attendees will learn how MicroTCA platforms can help them develop a wide variety of equipment requiring low cost, small size, high performance, high maintainability, and scalability.  The emphasis is on enabling attendees to make informed decisions about specifying, adopting, implementing, managing, or marketing MicroTCA components and MicroTCA-based products. 

About the Organizer: Jeff Durst is Program Director - Processors at Emerson Network Power Embedded Computing, responsible for Emerson’s processor portfolio roadmap and product management. With over 20 years experience in the embedded computing business, he has served Emerson in systems engineering, board-level hardware engineering, project management, and product management capacities.  A graduate of Herzing College’s electrical engineering program, he is currently finishing a degree in technical management.  From 1996 to 2007, Jeff was Emerson’s representative on the PICMG executive board (PICMG developed the AdvancedTCA, AdvancedMC, and MicroTCA specifications).

Tutorial T2B - Best Practices for AdvancedTCA/MicroTCA System Development
Organizer: Ed Sayre,CTO, NESA

Participants:

Improve ATCA Switch Card Design through Early Prototype Thermal Testing and Analysis
Kathy Breda President, and Ed Sayre, CTO, NESA

ATCA Power Architecture
Frank Cirolia, Application and System Engineer, Artesyn Technologies

Designing ATCA Cards for Optimal Thermal Performance in Managed Chassis
Mike Coward, CTO, Continuous Computing

High Speed System Design with FPGAs
Navneet Rao, Connectivity System Architect, Xilinx

Failure Analysis and Prevention in Electronic Circuits
Doug Smith, President, D.C. Smith Consultants

Intended Audience: Hardware designers, design engineers, engineering managers, test engineers, communications equipment designers, systems analysts and integrators, consultants, design specialists, and design service providers.

Course Description: AdvancedTCA and MicroTCA are new modular platforms intended for the latest high-frequency telecom equipment designs.  Engineers who must actually implement them will encounter many problems in achieving high availability operation, consistent signal integrity, robust power systems, adequate cooling, and fully compliant serial protocols.  This tutorial will provide expert overviews of all these topics plus an overview of using FPGAs to save board space, reduce power consumption, and simplify changes and updates.  The emphasis will be on best practices for board, interface, and fabric design.  Attendees will have many opportunities to ask questions during the presentations and in an ensuing panel discussion.  The session will focus on implementing high-performance, high-reliability AdvancedTCA and MicroTCA-compliant systems.

About the Organizer: Dr. Edward P. Sayre is CTO of North East Systems Associates (NESA), a 30-year-old company specializing in high-performance engineering and design. NESA is the leading independent designer of gigabit backplanes and cable equalizers and offers engineering consultation in connector usage and characterization. Dr. Sayre has presented many papers on high-performance design at a wide variety of conferences. He holds a BSEE from Manhattan College, an MSEE from New York University, and a PhD in Electrical Engineering from Syracuse University.

Note: This session is for practitioners with projects currently in-progress.

Tutorial T2C - Software for High-Availability Systems (sponsored by the Service Availability Forum)
Organizer: Asif Naseem, President and COO, GoAhead Software

Participants:

A Standardized Approach to Ensuring Sophisticated Availability of Your ATCA Platform
Asif Naseem, President and COO, GoAhead Software

HPI for Dummies
Bob Applegate, Lead MTS, Ulticom

Developing Standards Compliant HA Applications Using the AIS
Andras Kovi, Research Associate, Budapest University of Technology and Economics

Availability Management Framework (AMF)
Steve Mills, GoAhead Software/SA Forum

Driving the Adoption of SA Forum Specifications with OpenSAF
John Fryer, Director of Technology Marketing/Office of the CTO, Motorola

Intended Audience: Application software developers, communications equipment designers, technology managers, business decision makers, Telco and enterprise end users, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Course Description: According to a recent survey, 83% of the telecom industry is implementing or will implement Service Availability Forum (SA Forum) specifications in their software.  Furthermore, 73% said they will include SA Forum specifications as requirements in their RFPs.  So now is the time for telecom equipment designers to learn about these important specifications that will be central for profiling by the SCOPE Alliance and testing and certification efforts by the Communications Platforms Trade Association. This tutorial will provide first-hand information on how to implement SA Forum specifications.

The Hardware Platform Interface (HPI) provides an industry standard to monitor and control highly available telecommunications systems platforms, allowing designers to focus on their company's unique value-add. Using the Application Interface Specification (AIS), programmers can develop portable carrier-grade applications, reducing software complexity and shortening time to market.  The AIS include the Availability Management Framework (AMF), which coordinates redundant resources to deliver a system with no single point of failure.

This tutorial will provide an in-depth introduction to the HPI and the AIS. Attendees will:

• Learn the basic features and capabilities of both HPI and AIS
• Gain an understanding of how to implement and use the standard feature set

About the SA Forum: The SA Forum is a consortium of industry-leading communications and computing companies working together to develop and publish interface specifications for high-availability and management software.  You can find out more about the organization at www.saforum.org.

About the Organizer: Naseem is President and COO for GoAhead Software. He is also the President of the SA Forum.  Dr. Naseem has more than 18 years experience in the computer and communications industries, including positions with Motorola, AT&T/NCR, Iospan Wireless, and AT&T Bell Laboratories.  A veteran speaker, he has presented at many national and international events.  He has also had articles published in several technical journals.  He has an MSEE and a Ph.D. in Computer Engineering from Michigan State University.

OPEN - Issues Roundtable on What Is Needed to Create a Real AdvancedTCA or MicroTCA Application
Chairperson: Eric Mantion, Advanced Technology Evangelist, Intel Communications Infrastructure Group

Creating applications today require much more than just basic hardware such as boards, a chassis, a power supply, cabling, and connectors.  Designers must select a board interconnect as well as methods for handling networking, storage, and other functions.  They also need extensive test equipment and procedures, as well as methods for assuring compatibility.  Furthermore, they need a platform that will provide them with basic software, allow them to add packages and develop application-specific code, integrate hardware and software, and offer an environment for debugging, testing, and maintaining the overall system. 

This session will cover many aspects of application development and will try to define an overall framework, as well as providing insight into the various choices designers face.

Panelists:

Chuck Byers, Bell Labs Fellow and Consulting Member of Technical Staff, Alcatel-Lucent

Philippe Levy, Director of Marketing, Neterion

Kent Smith,Senior Product Marketing Manager, Interphase

Mike Coward, CTO, Continuous Computing

John Fryer, Director of Technology Marketing - Office of the CTO, Motorola

Asif Hazarika, Senior Manager - Network ASSP, Fujitsu Microelectronics America

Alex Muschkin, Product Manager, Dialogic

Intended Audience: Hardware, software, and system designers; engineering and project managers, communications equipment designers, applications software developers, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Session 101: Hardware
Chairperson: Andy Turudic, Altera

Synergy between ATCA and IBM BladeCenter
Alex Cabanes, IBM

Ethernet in AdvancedTCA: What Features Are Important and Why and How to Use Them
J.P. Landry, DTI

DRAM Solutions for ATCA Systems
Jong-Hoon Oh, Qimonda

iSCSI Storage for AdvancedTCA Systems
Ted Vaida, Astek

PCI Express Poised for Adoption in Backplane and Switch Fabrics
Akber Kazmi, PLX Technology

Designing ATCA, AMC, and MicroTCA Systems Using Serial Rapid IO
Tim Van de Walle, Embedded Planet

Session 102: Converved Networks
Chairperson: Anil Vasudeva, IMEX Research

Panelists:

TBD
Doug Gisby, Ascendent Systems

Multi Access Network Approach to Converging Cellular and WLAN Technologies
Zaheer Allam, Azaire Networks

Unified Hardware Platforms in Converged Networks
Partha Datta Ray, GDA Technologies

Using ATCA Blades and AMCs in Signaling Gateways
Ian MacMillan, Interphase

Solving the QoS Bottleneck in Video and Triple Play Networks
Erling Hedkvist, Net Insight

TBD
Rob Pettigrew, Motorola

OPEN - Special Session on Venture Capital in the Telecom Equipment Industry (sponsored by ENEA)
Organizer: KRS Murthy, CT Cubed
Chairperson: Tom Williams, RTC Magazine
Special Consultant: Sara Rauchwerger, BG Strategy

Panelists:

Bart Stuck, Managing Director, Signal Lake Ventures

Henry Wong, Managing Director, Garage Ventures

Juan-Antonio Carballo, General Partner, Argon Ventures

Bala Padmakumar, Venture Partner, X/Seed Capital

Amit Srivastava, Srivastava, Chief Investment Officer, Entrepia Ventures

Mark Lydon, Director, Strategic Investments, Intel Capital

The session will explore the role of venture capital in the telecom equipment industry.  It will include an introductory discussion of the economics of the area, presentations by the winners of the 1-page business plan contest, a panel discussion, and prize awards and photo opportunities for the contest winners.  Attendees will learn what VCs are looking for, how they evaluate proposals, and where they think the key opportunities lie. 

The general schedule is:

About the Organizer: KRS Murthy is a veteran corporate executive, corporate advisor, venture capitalist, and serial entrepreneur.  His accomplishments including leading a company (PNS Telecom) to over $500 million in revenue and over $3.5 billion in valuation.  He is also an inventor, a leader of many professional societies, and a frequent lecturer around the world.  He has been a Professor of Electronics and Computer Engineering at Cal Poly Pomona and Cal State Fullerton, as well as a staff member at Bell Labs, GE, and NASA.

OPEN - Keynote 1: How Modularity delivers Break through Services
Brief Special Presentation - John Mashey, Computer History Museum
Introducer: Ernie Bergstrom, Crystal Cube Consulting
Keynote Speaker: Tony Neal-Graves, Intel

The growth in Telecom is being driven by revenues coming through new services. The ability to introduce and rapidly scale out infrastructure to support these services is a critical success factors. Most TEMs and Service providers have plans to capitalize on this market evolution by using Modular Platforms based on standards form as a key component of their strategy. How are some of the leading vendors changing the game? What are the key challenges to deploy revenues generating services faster? What are the strategies that are winning in the IP-based services network? Keate Despain, Marketing Manager of the Modular Communications Platform Division at Intel Corporation, will discuss these questions and the continuing growth of new opportunities across the entire supply chain resulting from the move to open standards based modular platforms.

OPEN - Keynote 2: Communication Servers Come of Age
Introducer: Jim Harrison, Electgronic Products Magazine
Keynote Speaker: Brian Carr, Motorola

The first waves of open standards-based communications servers have now been adopted in the next generation of networking equipment to support emerging applications.  As this trend accelerates, the breadth of applications is expanding, driven by continuing work in the standards development organizations, guidance from equipment providers, the advent of key new technology, and progress on ecosystem interoperability.  The need for understanding system-level aspects of telecom equipment has never been greater.

As this crucial point in the transition to communications servers, the speaker will examine the current state of the AdvancedTCA and MicroTCA industry.  He will also highlight key technology trends enabling the new wave of applications and discuss how the burgeoning ecosystem is removing barriers to further adoption.

Outline:

1. State of the xTCA industry
2. View of how the value proposition is measuring up
3. Technology trends including widening application score, multi-core and multiprocessor usage, and next-generation switching methods
4. System level considerations such as thermal characterizations, reliability, and availability
5. Further industry initiatives from CP-TA, SCOPE, PICMG, and other groups leading to platform-level standardization and certified interoperability.

Session 103: MicroTCA
Chairperson: Jim Harrison, Electronic Products Magazine

Paper Presenters:

Does MicroTCA Really Scale?
Nigel Forrester, Motorola

The Big Chill or Fever Pitch: MicroTCA in Medical Applications
Clayton Tucker, Motorola

Advanced MCs in Wireless Network Platforms
Prasad Kallur, Interphase

Storage Requirements for ATCA and MicroTCA Systems
Steven Munroe, SANBlaze Technology

Optimizing MicroTCA for WiMAX Base Stations
Jeff Hudgins, Alliance Systems

An Integrators Guide to the MicroTCA Carrier Hub
Peter Marek, Advantech

Session 104: Networking Issues
Chairperson: Anne Fisher, Compact PCI and AdvancedTCA Systems Magazine

Paper Presenters:

Leveraging AdvancedTCA to Optimize IMS
Danny Frydman, Surf Communication Solutions

Achieving Low Power, Small Footprint 10GbE Connectivity in ATCA Platforms
Blaine Kohl, Tehuti Networks

Designing Complete Transacction-Based Network Management Systems for AdvancedTCA Based Platforms
Hakan Millroth, Tail-f Systems

Developing Wireless Infrastructure Using ATCA and MicroTCA Systems and RapidIO Switches
Devashish Paul, Tundra Semiconductor

The Missing Link in the ATCA Food Chain
Jonathan Reeves, Afore Solutions

OPEN - Workshop A1: Serial (KR) 10 GbE for AdvancedTCA Platforms - One Lane is Better than Four
Chaiperson/Organizer: Brad Booth, AMCC

Panelist:

Uri Cummings, Fulcrum Microsystems

Steffen Hagene, Tyco Electronics

Asif Hazarika, Fujitsu Microelectronics America

OPEN - Workshop C1: Executive-Level View of AdvancedTCA/MicroTCA Technologies
Presenter: Anthony Ambrose, Radisys

OPEN - Workshop A2: COTS Ecosystem
Chairperson: Rob Davidson, PICMG

Paper Presenters :

CP-TA's ICD and TPM: A closer Look at Achieving ATCA Interoperability
Todd Keaffaber, Intel and Nirlay Kundu, Motorola

Get up to Speed: An Update from Service Availability Forum
Asif Naseem, GoAhead Software

SCOPE Profile for AdvancedTCA
Chuck Byers, Alcatel-Lucent (representing SCOPE)

Session 105: Software
Chairperson: Bob Applegate, Ulticom

Paper Presenters:

Scale-Out with MySQL Cluster Carrier Grade Edition and AdvancedTCA
Jimmy Guerrero, MySQL AB

Virtualization for New ATCA-Based Network Equipment
Didier Irlande, VirtualLogix

Memory Leaks in Software Development
Asya Kamsky, Coverity

Open Source Tools for AdvancedTCA
Gokhan Sozmen, CoreIPM

Commercial Middleware Solutions Accelerate Telecom Equipment Development
Chris Lanfear, Enea

Session 106: Infrastructure
Chairperson: R.J. McLaren, Schroff

Paper Presenter :

Small Form-Factor AdvancedTCA and MicroTCA
Gary Hanson, Elma Bustronic

Thermal Engineering and Validation of AdvancedTCA Shelf
Rajesh Nair, Degree Controls

Thermal Analysis of a Commercial AdvancedTCA System
Bahman Tavassoli, Advanced Thermal Solutions

New MicroTCA Backplane and Connector System
Andy Turudic, Altera

The ATCA Challenge: Enabling Cutting Edge Technologies vs Delivering Predictable Behavior
Kevin Bross, Intel

Performance, Cost, and Reliability Considerations in a MicroTCA Power System
Per-Johan Wiberg, Ericsson

OPEN - Workshop A3: AdvancedTCA and Multi-Core Processing
Presenter: Fawzi Behmann, Freescale Semiconductor

OPEN - Workshop C3: Markets and Economics
Chairperson: Loring Wirbel, EE Times

Presenters:

Going Beyond Technology to Maximize the Benefits of Open Standards
Christoph Adam, Motorola

Cost or Value? Comparing AdvancedTCA Make vs Buy Decisions
Christoph Adam, Motorola

How Long Will it Take for xTCA to Take Off?
Bart Stuck, CorEdge Networks

All Industry Reception in Exhibit Hall D
sponsored by ENEA and Kontron

In a continuing effort to advance “Carrier Grade off-the-Shelf” solutions based on AdvancedTCA and MicroTCA standard platforms, ENEA is happy to be a premier sponsor of this year’s Third Annual AdvancedTCA Summit.

OPEN - Best of Show Awards Ceremony

Presentations for winners of the following awards:

Industry Leadership
Best Hardware Product
Best Software Product
Best Infrastructure Product
Best Newcomer

OPEN - Beer and Pizza Shoutout: Can AdvancedTCA Handle Triple-Play Networks?
Chat with the Experts (sponsored by White Electronic Designs Corp.)
Organizers: Kevin Bross, Modular Systems Architect, Intel Embedded and Communications group and Clayton Tucker,Senior Business Development and Marketing Manager, Motorola Embedded Communications Computing

Table Leaders:

Next-Generation Network Applications
Chuck Byers, Bell Labs Fellow and Consulting Member of Technical Staff, Alcatel-Lucent Platforms Group

MicroTCA
Will Chu, President, CorEdge Networks

Security Processing
Prasad Kallur, VP of Strategic Marketing, Interphase

Telephony Applications
Ian MacMillan, Senior Product Marketing Manager, Interphase

IPTV
Jim Lawrence, Chief Software Standards Officer, Enea

Hardware Platform Management
Mark Overgaard, President, Pigeon Point Systems

System Design and Troubleshooting
Ed Sayre, CTO, NESA

System Design and Troubleshooting
Doug Smith, President, DC Smith Consultants

Embedded Linux
Glenn Seiler, Product Line Manager - Linux Platforms, Wind River

Thermal Management
Rajesh Nair, CTO, Degree Controls

AdvancedTCA/MicroTCA Marketing Issues
Fawzi Behmann, Director of Strategic Marketing, Freescale Semiconductor

Power/Performance Tradeoffs
Eric Mantion, Advanced Technology Evangelist, Intel Communications Infrastructure Group

COTS Ecosystem
Shlomo Pri-Tal, Director - Group Technology Office, Motorola Embedded Communications Computing and President of the Communications Platforms Trade Association, and
Asif Naseem, President and COO, GoAhead Software

Intended Audience: Hardware designers, project engineers, software designers, software engineers, technology managers, communications equipment designers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, product managers, marketing communications specialists, and test engineers.

Session Description: This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas.  Table subjects will include next-generation network applications, MicroTCA, security, telephony, IPTV, hardware platform management, system design and troubleshooting, embedded Linux, thermal management, marketing issues, and market research.  Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects.  Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking.  Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.   

About the Organizers: Kevin Bross is a modular systems architect in the Intel Embedded and Communications Group.  He has held a variety of engineering and marketing roles during 18 years at Intel.  Kevin was a key contributor to several parts of the PICMG 3.0 specification and has been instrumental in the development of Intel’s AdvancedTCA SBC, chassis, and management products.  Kevin holds a BS degree in computer science and mathematics and a BA degree in business administration from Principia College.  He is currently the editor for the PICMG 3.0 R3.0 specification and is Intel’s representative to the SCOPE Alliance, Telcordia, and ATIS.

Clayton Tucker is a Senior Business Development and Marketing Manager for Motorola Embedded Communications Computing.  He is responsible for creating and directing program, product, and marketing strategies for MicroTCA, VME, CompactPCI, and mezzanine cards.  Building on his broad experience in the military, aerospace, and medical industries, Tucker is a widely recognized conference speaker and article author focused on embedded computing.  With Motorola since 1995, he received a Chairman’s Award in 2000 for his contributions to the company.  He has a Bachelor’s Degree in business administration from Northern Arizona University. 

Session 201: Applications
Chairperson: Dick Somes, PICMG

Paper Presenters :

Design and Development of a 48-Channel ATCA Data Acquisition Card
Manoj Chaubal and John Walrod, SAIC

Enabling Superior Service Offerings Combining Deep Packet Inspection and ATCA
Cam Cullen, Allot Communications

Signaling Gateways in the ATCA Architecture
Michael Khoury, Adax

Usage Models of AdvancedTCA in Technical Computing Applications
Jeff Underhill, AMD

High-Availability Instrumentation Designed with AdvancedTCA Systems
Tomasz Jesynski, DESY MSK Group

Accelerating Data Plane Application Development on ATCA
Connie Ohult, ENEA

OPEN - Workshop D1: O Pioneers! What Did They Learn That Can Make AdvancedTCA Work for You?
Chairperson: Mike Langlois, Langlois Group

Nortel and other pioneers have established standard common platform programs based on AdvancedTCA and Carrier-Grade Linux.  What did they learn that can help you?  This session will focus on ways to speed up development, control costs, and fulfill the promise of a standard backplane.  It will include discussions of common problems encountered in working with AdvancedTCA, requirements in terms of background, facilities, and expertise, and typical gotchas that lead to frustration and program delays.  Speakers will explain what you need to get started efficiently, how to avoid the most common pitfalls, what you can expect in terms of actual cost-performance tradeoffs, and where you can turn for essential help and information.  As Adam Osborne once said, “It’s easy to identify pioneers.  They’re the ones with arrows in their backsides!”  Better to learn from pioneers than be one!

Panelists:

Venkataraman Prasannan,(VP) Senior Director of Product Line Management, RadiSys

Jim Einarsson, Director of Common Platforms, Nortel

Glenn Seiler, General Manager - Linux Solutions, Wind River

Henry Turko, Marketing Officer and Member of the Board of Directors, SCOPE Alliance (Mr. Turko is also Director of Business Development at Nokia Siemens Networks)

Andy Rozylowicz, Vice President - Switching, Messaging and Common Platforms, Motorola Network Products Division

About the Organizer/Moderator: Mike Langlois is the President of Langlois Group, a consulting company focused on business strategy, marketing, technology selection, and mergers and acquisitions.  A 30-year veteran of the telecom industry at Nortel, he was directly involved in establishing a standard common platform there based on AdvancedTCA and Carrier-Grade Linux.  He received his Bachelor’s degree in computer science from Concordia University (Montreal, Quebec, Canada).

OPEN - Workshop B1: HIgh Availability WiMAX - Taking it to the Edge
Presenter: TBD, Motorola

OPEN - Special Market Research Session: State of the ATCA Market
Presenter: Eric Heikkila, Venture Development

Session Description: Venture Development Corporation (VDC) will examine present and future trends for AdvancedTCA and MicroTCA systems, boards, and infrastructure.  Company analyst Eric Heikkila will cover:

• Merchant backplanes, including the Cube and Pico chassis
• Basic platforms
• Merchant blades
• Compatible cards
• Integrated platforms

He will identify trends, analyze markets, and recommend strategies.  Topics will include:

• Forecasts for AdvancedTCA and MicroTCA markets
• Impact of distribution channels on AdvancedTCA and MicroTCA revenues
• Vertical markets, including ones outside telecom
• Software
• Data transport technology

About the Presenter: Eric Heikkila is a Lead Analyst in and Director of the Embedded Hardware & Systems practice at VDC where he provides program management for multi-client studies on embedded hardware markets. He also supports proprietary research programs in the embedded hardware systems space, including market opportunity assessments, strategic partnership planning, end user analyses, due diligence, pricing programs, and emerging technology opportunity assessments.

In the past Eric has authored VDC market analysis on merchant computer boards for embedded/real-time applications, embedded integrated computer systems, ATCA and MicroTCA, embedded COTS systems in military, aerospace, and defense applications, and multi-core processing in embedded applications.

Eric holds a BS in Electrical Engineering with a minor in Economics from Bucknell University.

About Venture Development Corporation: Venture Development Corporation (VDC), in business since 1971, is a leading source of market research for embedded systems and many applications markets.  The company provides market research, tactical reviews, strategic analysis, and consulting services to technology companies worldwide.  For more information, see www.vdc-corp.com. 

OPEN - Keynote 3: You're in the Navy Now! Can AdvancedTCA Break the Ice in Military Applications
Introducer: Rob Davidson, PICMG
Keynote Speaker: John Walrod, SAIC

Military and defense applications are today poised to handle the requirements of network-centric warfare.  New standards are essential to combine the latest devices, interconnects, and communications methods with traditional military demands for high reliability, long lifespans, and extreme ruggedness.  Can AdvancedTCA handle the call for action?  Working with the Navy, SAIC has deployed what we believe is the first significant installation of AdvancedTCA in a military application.  This keynote will describe the experiences of an early adopter, discuss the potential role of AdvancedTCA in an increasingly network-centric military, and recommend strategies to increase AdvancedTCA’s market share in future military systems.

OPEN - Keynote 4: NEPs and the COTS Ecosystem
Introducer: Jim Lawrence, Enea
Keynote Speaker: Magnus Karlson, Ericsson

The network equipment providers (NEPs) have spoken!  The world’s leading NEPs have joined together in the SCOPE Alliance to collectively voice their needs, shape the future of Carrier-Grade Base Platforms, and advance the commercial off-the-shelf (COTS) ecosystem.

SCOPE members work together to create and publish profiles and gap analyses that enable and encourage the use of COTS and free open source software building blocks based on open specifications developed by other industry groups. SCOPE focuses on existing open specifications that best meet the needs of Service Providers and identifies areas where additional specification work is needed.

By creating these profiles, SCOPE provides clear direction to developers and building block vendors. This talk will address SCOPE’s role in the COTS ecosystem, the work that it has done to date, and the goals that it plans to meet in the future.

OPEN - Session 202: Future of AdvancedTCA
Chairperson: Joe Paviat, PICMG

Panelists:

Ernie Bergstrom, Crystal Cube Consulting

Eric Heikkila, Venture Development

Chuck Byers, Alcatel-Lucent

Steve Hauser, Motorola

OPEN - Special Open Tutorial on Developing Next-Generation AdvancedTCA-Based COTS Solutions
Organizer: Glenn Seiler, Wind River

Instructors:

Introduction to 10GbE Standards-Based Hardware Platforms
Dan Leih, AdvancedTCA product Marketing Manager for Motorola's Centellis family of communication servers, Motorola

Introduction to Carrier Grade Linux
Fadi Nasser, Ssenior Product Manager for Wind River's Carrier Grade Linux Platform, Wind River

Introduction to Multicore-Processing for AdvancedTCA-Based Systems
Y.R. Kim, Director of Marketing for Cavium Networks' OCTEON multicore preocessors, Cavium Networks

Intended Audience: Technology managers, business decisionmakers, telco and enterprise end users, product managers, communications equipment designers, applications software developers, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.

Course Description: New AdvancedTCA-based systems provide attractive features for equipment vendors—increased computing power leads to more powerful applications and greater competitive differentiation. 10Gb systems that leverage multicore processors are quickly becoming essential in areas such as routers, switches, security equipment, IPTV gear, and converged gateways. But design and development with such systems is no easy task: Operating systems and processors must be finely tuned, hardware and software requires integration and validation in a complex environment, COTS systems must be application-ready, and vendors must have tools that can handle multicore application development.

This tutorial will provide an overview of next-generation systems being developed for AdvancedTCA-based equipment. We will dive into the hardware and software components that play a key role in delivering increased processing power from multicore processors, CGL software platforms, and 10Gb networking capability. Attendees will learn how collaboration between the various hardware and software providers will help reduce development costs and time-to-market.  It will also leverage the capabilities of the latest generation of AdvancedTCA solutions to deliver more compelling solutions.

About the Organizer: Glenn Seiler is the General Manager of Wind River’s Linux and Open Source business unit. He is a seasoned Linux professional with over 20 years of industry experience. He actively contributes to key industry consortia such as The Linux Foundation, Service Availability Forum, and the SCOPE Alliance.